Question 1

What is your process?

Accepted Answer

We listen.  We ask questions.  We research.  We get to know you.
Only then does work begin.  Every brand has a story and if it's told well, people will listen.  Our work often begins with a small project, such as writing a white paper or creating a new piece of collateral, but can also include full outsourcing of all your marketing and communications needs.
From initial discussion to final delivery, Kokua Creative Group works to strengthen your brand with effective storytelling and design.
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Question 2

What makes you qualified to help?

Accepted Answer

While no two sets of circumstances are completely alike, our team has spent most of our time on the client side. We've had responsibility for corporate marketing and communications and has been accountable for demonstrating ROI. We know what it's like to juggle the changing priorities inherent in the job.
Over the past decade, there has been an explosion of new communication channels and most marketing and communications departments are simply trying to keep up. Resources are stretched as everyone tries to do more with less.
Our team has worked with sales teams to revamp pitch decks, create collateral and prospecting emails, respond to RFPs, design websites, write annual reports, press releases and social media content, plan client advisory council meetings, and write and produce internal communications.  
Regardless of the medium, every piece we create will reflect your brand and its core messages. We have helped companies reposition their brands so that there is consistency in style, tone and messaging. Beyond creating brand style guidelines and beautiful accompanying pieces, we’ve worked directly with sales teams, call centers and client service representatives to make sure that they also understand the brand, its attributes and its positioning so that they can best market the company's services with every interaction.
We have experience working with start-up companies and Fortune 500 companies alike, and we work wiith every level of employee from CEOs to the individual contributors to write meaningful content to help impact new business wins and growth goals. We look forward to working with you!

Question 3

Do you specialize in certain industries?

Accepted Answer

While Kokua Creative Group's founder spent most of her career marketing health care and insurance services, since founding Kokua Creative Group, we’ve added new verticals outside of these sectors. 
 
We do extensive research whenever we get a new client. Not only do we read your materials but we find out who your competitors are, review their websites, follow their social feeds and read industry trade journals. 
 
Regardless of the industry, we come prepared to discuss your needs to create the materials you need.

Question 4

Can I outsource my entire marketing or communications needs to you?

Accepted Answer

Yes.  We work with quite a few smaller companies who do not have in-house resources to support their marcomm needs, as well as larger organizations during times of transition. Kokua Creative Group is available to support any size project. The more we work with you, the easier and more economical it becomes to outsource.

Question 5

Can you serve as the interim leader of my marketing or communications team?

Accepted Answer

Yes. Unfortunately, staff turnover is inevitable. If you need a leadership position filled on an interim basis, Kokua Creative Group can fill that position and keep the department running until a full time replacement is hired. During our time in the position, we'll help you assess the role and the team, and conduct a 360 degree review of the department.  When the replacement position is hired, we'll work to transition the new hire into the role and set the person up for success with a smooth onboarding. 
 
We also provide coverage for maternity leave or leaves of absence

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